Aerin Lauder - A Lifestyle Brand
Aerin Lauder – A Lifestyle Brand

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Aerin Lauder was born in 1970 to a Jewish family, the daughter of Jo Carole (née Knopf) and Ronald Lauder. Her father served as United States Ambassador to Austria under President Ronald Reagan and also was president of the World Jewish Congress. She is the granddaughter of Estée Lauder and Joseph Lauder, the co-founders of the cosmetics company Estée Lauder Companies. She has one sister, Jane Lauder Warsh. During college, she worked at the family company and after college, she studied at the Annenberg School for Communication at the University of Pennsylvania.

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A long with pioneering such notable innovations as the gift with purchase, Estée Lauder was among the first beauty-industry leaders to recognize the power of linking a respected brand with an alluring lifestyle. Her company’s product line may have been all about creams, cosmetics, and fragrances, but its advertising campaigns told a story that touched on everything from fashion to decoration—one that consumers inevitably conflated with Lauder’s own private world. So it stands to reason that when the late businesswoman’s granddaughter Aerin Lauder decided to create her own eponymous firm, called simply Aerin, stylish living would be at its heart.

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AERIN is a global luxury lifestyle brand inspired by the signature style of its founder, Aerin Lauder. Based on the premise that living beautifully should be effortless, the brand develops curated collections in the worlds of beauty, fashion accessories, and home décor. With a passion for art, travel, fashion, and design, Aerin´s own lifestyle serves as a focal point of inspirations for the brand. Classic, but always with a modern point of view, every pice is created to make life more beautiful, with a sense of ease and refinement.

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“I love to decorate a room—from the furniture to the objects to the books,” says Lauder, who has held key positions within the family business for more than two decades. In fact, one of her childhood obsessions was a dollhouse, the rooms of which she’d constantly alter to accommodate a variety of scenarios.

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