Craftsmanship: The Culture Project At iSaloni 2019

Craftsmanship: The Culture Project At iSaloni 2019 is the topic of the day! Covet Foundation is taking another step into elevating craftsmanship and design and combining these two arts beautifully. This project borns in Portugal almost one year ago and is already flying to new destinations: Paris with Maison et Objet and, recently, Milan with iSaloni 2019!

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We are excited to say that the biggest project of Covet FoundationCulture is already making one year of existing!  The mission of Covet Foundation is to celebrate and honor the craftsmanship and every single person who creates soulful pieces with their own hands. But what is Project Culture about?

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Project Culture is an awe-inspiring initiative that represents the material concretization of a dream that belongs to every single person who celebrates the finest craftsmanship all around the world.

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Culture is a place where artisans, plastic artists and designers meet up and keep alive the spirit of experimentation, by challenging the traditional concepts of the finest Craftsmanship and bringing to life unexpected and remarkable creations with a forward-thinking aesthetic.

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They are committed to identify, curate and promote the excellence of Craftsmanship through a dynamic approach that carries competitive advantage and a valuable environment across artistic industries. A Collective is driven to enhance the rich legacy of Arts & Crafts and to design a new contemporary narrative.

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Bringing together artistsartisans and designers, this project was made to preserve the arts and culture and gather forces to give visibility to Portuguese arts in the international market. To stay together in order to learn faster a creative atelier was created. Is a center of excellence that brings together artisans, artists, and designers for an unexpected link between Arts & Crafts and Design. They aim to stimulate a lively exchange of multidisciplinary skills and creative concepts whilst allowing time for reflection and creation in inspiring working-galleries.

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The project Culture creates the opportunity to be part of the annual Arts & Crafts and Design industries networking program. The opportunity to present and promote curated pieces to an audience of key industry influencers, alongside meetings with leading entities, with the aim of brokering new connections and strengthen ties for professional development. Culture was already presented at Paris with Maison et Objet and most recently Milan, with iSaloni.

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Also, to all art enthusiasts, the promotion of your work offers a career-defining opening or certainly enriches your signature. The chance to stand out with a pioneering handcrafted creation integrated into a curated Collection can put you in the spotlight of first-rate design. Healthy competition always improves innovation.

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Exquisite stools with a contemporary design brought to life thanks to talented hands and ancient techniques challenged everyone, pushing the limits of Arts and Crafts. The results are masterpieces filled with the soul of their makers and thinkers, a tribute to handcraft, Portugal cultural heritage, legacy and craftsmanship.

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