New York, 2nd September 2014 – The designer Philipp Plein, who’s recent Autumn | Winter 2014 women´s fashion show was entitled “My American Dream” is turning his fantasy to reality with a dynamic expansion plan in the United States.
Following the inauguration of a luxurious penthouse showroom overlooking Central Park and the opening of the first Philipp Plein flagship in Miami, both in late 2013, the brand continues to expand through 2014. September will mark the introduction of the brand to Madison Avenue, New York City.
Covering 140 square meters of space at 625 Madison Avenue, the Manhattan boutique has been carefully designed and conceived by Philipp Plein together with the Milanese architectural firm, AquiliAlberg and unveils a new concept for the brand, refined yet impactful. Massive blocks of marble with steel finishing, contrasting areas of light and shadow, selected materials and attention to every detail create a unique shopping experience. The products are displayed like authentic objects d’art.
Philipp Plein’s hexagonal logo along with black and white marble are the signature elements of the store, recurring on walls, ceilings and display cases. The new black version of the iconic skull is studded with crystallized Swarovski Elements and is displayed as a centerpiece to the store while Murano glass chandeliers in dark grey emanate a seductive fumé effect.
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The new store is a dedicated space for men’s wear and women’s wear collections including accessories, shoes, bags and jewelry, welcoming customers of the brand who relish Philipp Plein’s unconventional approach that unites young, rock and roll spirit with sumptuous materials and fine Italian craftsmanship.
Source: Philipp Plein